Some good news to report regarding consumer protection. And news that it is illegal to imply that other therapeutic goods, including vaccines, are harmful.

Unfortunately, it has become all too common commonplace that SCAMs (Supplementary, Complementary and Alternative Medicine) make unsubstantiated claims about their products and services.

It has also become commonplace that they get away with making such claims, seemingly without consequence.

As was the case when I was told at the Mind Body Wallet festival that my friend’s cancer could be cured with an AUD12,000 course of fruit juice diets, detox and herbs/supplements. Claims such as these are illegal in New South Wales under section 5 of the Code of Conduct for Unregistered Practitioners which states that;

“Health practitioners not to make claims to cure certain serious illnesses. (1) A health practitioner must not hold him or herself out as qualified, able or willing to cure cancer and other serious illnesses”.

So it was a surprise to see this happen today.

This is the work of a sceptical colleague, Michael, who issued a lengthy complaint to the Complaints Resolution Panel of the Therapeutic Goods Administration some time ago. Recently he received a 9 page facsimile advising that his complaints about Arnica Montana, a purveyor of homeopathy, regarding breaches of section 4(1)(b), 4(2)(a), 4(2)(b), 4(2)(c), 4(2)(d), 4(2)h, 4(2)(i), 4(7) and 5(2) of the advertising code were deemed valid.

Arnica Montana  Enterprises Pty Ltd were instructed to comply with the following sanctions: Withdrawal of Advertisement, Withdrawal of Representation and Publication of Retraction. This involved publishing a  retraction on the website which appears below.

arnica-montana

Regular listeners to the Skeptic Zone and readers of the Zoners blog may recall I called these people out back in February for issuing a statement on their website about the use of homeopathy for severe burns and recommending its use for the victims of the Victorian Bush fires, known as “Black Saturday”, the worst natural disaster in Australia’s history. The website stated; “In the light of recent events in Bali and the bush fires in the Eastern States of Australia information about the use of Homeopathy by the ordinary person is knowledge that should be shared.”

The advertiser was given an opportunity to respond to the criticisms, and rejected the allegation that there was “anything deceptive or misleading” in the advertisement/website. The advertiser claimed that the website was “intended to be an information website to educate the public about the use of homeopathic remedies” but not to the exclusion of any other system of medicine.

But The Panel found that the advertisement breached sections of the code which prohibit advertisements for products that “abuse the trust or exploit the knowledge of consumers” and was “likely to arouse unwarranted and unrealistic expectations of product effectiveness”.

This was based on the finding that “the advertisement included claims of benefits in relation to burns, scalds, pain, traumatic shock, severe burns….no persuasive evidence was provided that the advertised products could have benefits in relation to the wide range of conditions referred to”.

Evidence? Why do you need evidence? The advertiser stated “controlled trials cannot be used for homeopathy but [that] there is a mass of unpublished evidence” and stated that they “would be grateful to know which section of the Code requires published scientific evidence as a precondition to advertising”. Besides they have testimonials all over their website…but wait, they were called into question too.

The Panel stated that the advertiser did not provide evidence that any of the testimonials in the advertisement were genuine.

According to the code; Section 4(7) requires that testimonials “must be documented, genuine, not misleading and illustrate typical cases only”.  The panel found that the advertiser did not provide any evidence that the testimonials were genuine, and cited this as an example;

“the calendula cream I make is specific to cancer skin keratoses and I have successfully treated many of these and established melanonas by using the sage cream at night and the calendula during the day”.

Interesting that it unlawful to publish testimonials that are not genuine or “atypical”. This could apply to many a woo website.

But then this;


The Panel noted that the advertisement breached section 4(5) of the code;

“..by implying that other therapeutic goods (namely vaccines and sunscreens) could be harmful….”

If you search the website for vaccination, you will get hits for the Australian Vaccination Network (AVN), Meryl Dorey and other misinformation that we have come to expect from the anti-vaxers. (Who would have thought, a homeopath condemning vaccination). I wonder where does the AVN website sit with respect to this? Would their website be deemed an advertisement? After all, they do sell literature and DVDS, but I suspect these products do not come under the auspices of “therapeutic goods”.

An advertisement is defined by The Code “…to include any statement, pictorial representation or design, however made, that is intended, whether directly or indirectly, to promote the use or supply of the goods”.

This is why the entire arnica montana website was deemed an advertisement; the Panel noted that it was clear that the website offered a range of products for sale, and was satisfied that the website as a whole constituted an advertisement for therapeutic goods.

Interestingly, the complaint summary cites the subject matter of the complaint as “website advertisement” and the sanctions as “withdrawal of advertisement”, thus implying the entire website is to be withdrawn. If you go to the website, you will see the published retraction, but the remainder of the website still functions as normal.

And if you think there’s no harm in homeopathy, then see this story.


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  • Michael Kingsford Gray

    Congratters on the coup…
    I have asked her to respond to a few pointed questions.
    Let’s see if she is able to respond coherently.

    Parasitic genocidal frauds such as this should be in prison.

  • Pingback: Homeopathy Explained | Health & Fitness Tips

  • http://thinkingisreal.blogspot.com AndyD

    From the final response to the TGA:
    Instead it requires reports to “sufficiently demonstrate that UK Homeopathic Practitioners would accept the efficacy of the product for the indications sought”
    .
    Hmmm, I wonder if we should extend similar support to all other industries?
    .
    “Now, Mr Bloggs, can you assure us this empty cardboard box really is a breakthrough in hard drive technology?”
    .
    “Absolutely – but I can’t prove it with actual trials.”
    .
    “Fine, approved for sale. Next!”

  • http://bastardsheep.blogspot.com/ BastardSheep

    Should start working on fliers and other such things warning of the danger of homeopathy, snakoil and scams for next years homeopathy awareness week. It’s more that side of things people need to be made aware of.

  • http://thinkingisreal.blogspot.com AndyD

    Well done.
    .
    Meanwhile, the Victorian government “happily promotes” Homeopathy Awareness Week (albeit not the current one) on it’s Better Health website.

  • http://www.zayzayem.wordpress.com zayzayem

    Result.

    BTW those recently UK approved homeopathic products has been suggested to be illegal – afterall it lists ingredients that actually no longer exist in the solutions.
    http://www.eurekalert.org/pub_releases/2009-06/bmj-lff060909.php

  • Jason

    Oh, it’s actually linked from her site, below the retraction statement. There are 2 PDFs:

    Our first response to the TGA
    Our final response to the TGA

    Careful, she’s a moonbat. You’ll want to squeeze puppies and kittens after reading them. I recommend strong drink.

  • http://www.skepticsfieldguide.net Theo

    Another victory in line with Sandra Quincey. The complaints resolution panel seems to have some teeth!

  • http://scepticsbook.com Maggie

    @Jason, hey thanks for these quotes. I have the correspondence form sent to me from Michael, who did all the hard work involved in submitting this complaint. It will undergo further analysis when I have the time. In the meantime, feel free to post more from the rebuttal. And post a linky-link please? Cheers.

  • Jason

    Ah, here we go. I guess I posted my last comment too soon in the other Homeopathy post. Thanks for highlighting this, it’s been … hilarious and sad at the same time.

    I found some more gems from her follow-up reply:

    “I trust that the current state of affairs in Australia regarding Homeopathy [and its ability to be licensed despite inefficacy] will be rectified in the future. Your people really need this help [to lighten their wallets].”

    “Most diseases today have ‘idiopathic causes’ ie drug induced.”

    Non-sequitur much? I think she needs to brush up on her medical terminology.

    So, is she: ignorant, stupid, wicked or insane? Dangerous in any case. Run her out of the country, Maggie!