I came across this complaint on the Complaints Resolution Panel website regarding an advertisement for LifeWave “magic” patches today.

(NB: I say magic because there is no known mechanism described in science to explain how these things apparently “work”, and I place work in inverted commas because these things have no effect above placebo, so technically they don’t work either).

A print advertisement and Australian website linking to the American version was found to breach the Advertising code sections 4(1)(b), 4(2)(a), 4(2)(c), 4(2)(d), 4(2)(i), 4(7), 5(2), 7(3) (see box below) following a complaint by an individual.

The website, classified as an advertisement by the regulatory body, promoted a range of LifeWave patches, namely the SP6 patch, Y-Age patch, Icewave patch, Energy Enhancer patch, and Silent Nights patch. For a description of the apparent functions of these patches (and an interesting exchange with a believer), you might be interested in reading my previous blog about Lifewave here.

table 1

This is an interesting case for consideration, since The Panel first had to decide who was responsible for the advertisements as the parent website (lifewave.com) is based in the US and the website which attracted the complaint is linked to it from Australia. They concluded that the website was in fact the responsibility of the Australian distributor, given that the url had been personalised (www.LifeWave.com/bodyinharmony).

Information on retailer websites is the responsibility of the website publisher

Publishers of websites should be aware that they are responsible for the material they publish, regardless of whether they have copied that material from product packaging or other websites. Some online retailers appear to be of the view that it is acceptable to duplicate information from such sources for the purposes of advertising products for sale, but take no responsibility for the publication of the information.
Reproduced from the Complaints Resolution Panel website.

The Panel found that the claims relating to the patches being effective in appetite control, craving control, weight loss, detoxification, antioxidant boost, anti-aging, skin repair, pain relief, relief of pain from injuries, relief of chronic pain, relief of migraines, relief of arthritis, enhancing energy, enhancing stamina, reducing fatigue, and promoting restful sleep, had not been verified, were misleading, and could not be substantiated by the advertiser, therefore constituted a breach of the code [Section 4(2)(a)].

In the report published on the website, the Panel stated that;

“…they were not satisfied that the material provided by the advertiser constituted even minimally persuasive evidence that the advertised products could have the therapeutic benefits claimed in the advertisements”.

In particular the Panel targeted testimonials published on the website. As part of the code, testimonials are required to be documented, not misleading and be regarded as plausible illustrations for the potential benefits of the product. The concluded that claims such as “wow 20 seconds my pain was gone” and “90 seconds lower back pain was gone”, were indeed not plausible and therefore breached the code (Section 4.7).

lifewave_mikephelps

The Panel did not accept photos like these as sufficient evidence that Michael Phelps uses Lifewave patches. Funny that.

The website also made claims that the patches were used by the swimmer Michael Phelps and several AFL football players, but the advertiser was unable to provide evidence for this, apart from the following statement;

“(they had) been told by LifeWave staff in Australia who hold training sessions that Michael Phelps has used the patches and that a few of the AFL teams have begun using the patches” and “there are photos on the internet that show Michael Phelps with the patches on his body.”

Then panel deemed this insufficient evidence and therefore concluded that these claims breached the code.

In Australia it is prohibited to advertise products that claim to treat or cure serious diseases/ailments, such as cardiovascular disease. The Panel deemed that the Lifewave website breached this section of the code [5(2)], by including “research” information which referred to “heart rate variability enhancement through nanotechnology” and many other references to heart rate variability, “increase[ing] glutathione levels in the body”, and other references to health issues.

In a meeting held on April 16, 2009, The Panel ruled that the advertiser was to withdraw the advertisements from further publication; and withdraw any representations that the advertised products are safe, or that they have benefits in relation to appetite control, craving control, weight loss, detoxification, antioxidant boost, anti-aging, skin repair, pain relief, relief of pain from injuries, relief of chronic pain, relief of migraines, relief of arthritis, enhancing energy, enhancing stamina, reducing fatigue, or promoting restful sleep.

The Advertiser was given 14 days to comply with this ruling and was instructed to provide evidence to The Panel of this compliance.

Which apparently the advertiser decided did not entirely suit them, since you can still find the website, in it’s shiny misleading, code breaching glory.

Which leads me to question; who is responsible for enforcing these rulings? How is it that these people get a slap on the wrist, ignore the ruling and carry on their merry way, selling products for which there is no evidence of efficacy? There should be a process whereby I can easily and quickly alert the TGA to the non-compliance and there should be substantial penalties for non-compliance.

Until there is, then the TGA Complaints Resolution Panel is about a effective as an ashtray on a motor bike = useless.

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Comments ( 62 )

Yes it is a bit pointless, if nothing happens. Maybe the Big Homeo has infiltrated their enforcement division :)

Sean the Blogonaut added these pithy words on Aug 03 09 at 21:26

I have checked on the Internet and the website that was complained about http://www.LifeWave.com/bodyinharmony does not exist. So obviously the advertiser has complied and has removed the website.

David added these pithy words on Aug 09 09 at 11:04

Hey David, you’re right, I can no longer find it either! Interesting – the decision regarding the complaint was made months ago, so it had taken them a long time to remove it, but hey, it’s not there, so good for the TGA. I take back what I said about an ashtray on a motorbike.

Maggie added these pithy words on Aug 09 09 at 12:06

What a shame Lifewave has to put up with all this: A Lifewave member has obviously got over excited regarding the product and ‘someone’ has decided to ‘hit him’ and report to the TGA.
The patches are a wonderful product. They are FDA and TGA approved and labelled a Class One Medial Device, so dont have any apprehension in using them.

kris added these pithy words on Aug 11 09 at 18:48

Hi Kris,

FYI

—-

Claims that a product is “TGA approved” are not permitted

18 August 2008

In complaint 2008-02-018, the Panel noted as follows:

Section 4(6)(b) of the Code prohibits representations that goods are endorsed by government bodies. While in one sense the words “Listed with the Therapeutic Goods Administration as a herbal medicine” may constitute an attempt to indicate compliance with the Act, they are likely to convey an implication that the goods so listed are approved by an Australian government agency to a degree that is not factually correct, particularly as regards the efficacy of the product. The complaint was therefore justified. However, for the advertiser’s benefit, the Panel noted that s.42DL(1)(e)(i) of the Act, whilst prohibiting “a reference to the Act”, does permit a statement to the effect that “Product X is listed in the ARTG, AUST L 123″. The Panel also noted that such a statement makes no reference to any government agency.

See http://www.tgacrp.com.au/index.cfm?pageID=21

Also you might be interested to read this;

http://scepticsbook.com/2009/03/14/miracle-patches-that-cure-everything-or-do-they/

Maggie added these pithy words on Aug 12 09 at 00:25

Just because an advertiser got over excited about the Lifewave products with his advertisement, does not mean that the patches are no good. The TGA is very strict as to the wording allowed in advertisements for health products. I have been using the Icewave Pain Relief Patch for 2 months now and my arthritis pain has really reduced a lot, and also the SP6 Appetite Control Patch is working great for me in helping to reduce my sugara cravings.

Jeanette added these pithy words on Sep 22 09 at 23:58

My mother and sister used Y-age and they are really happy with effect they achieved . I not sure that this work 100% with all Lifewave products , but Y-Age and SP6 really work . If it will be placebo you never have such obvious results. Your skin treamendously improoving. Placebo not improove your skin.

Vaidas added these pithy words on Oct 23 09 at 20:28

Oh dear, the alt-pharma shills are out in force :)

AndyD added these pithy words on Oct 28 09 at 19:33

Have you ever investigated or used any of the lifewave patches?
or are you just find fault without proper evidence. It cuts both ways “don’t knock it until you try it” or your credibility is in question.

Nev. Buck added these pithy words on Nov 13 09 at 10:17

Hi Nev, I have in fact investigated Lifewave. You can read about it here
.

(This link is also in the first paragraph of this post).

I also have a packet of the glutathione patches.

Maggie added these pithy words on Nov 18 09 at 19:49

Why all the negatives about a product that some people here ‘know nothing about – except what they have read’? Why is your subconscious ‘locked in’ with only the information that it has had stored away for your lifetime and ….. not open to new technologies. EG what do you think your grandparents would have said if someone had told them (when they were young) that soon people will be walking around with mobile phones and sending text messages! Skeptics have closed minds, (especially when all they do is dam and slam). As far as the patches are concerned …. one clever person has found a way to communicate to billions of cells in the body by using Nannotechnology on the merridians.

Kris added these pithy words on Nov 24 09 at 14:02

Hi Kris, you say “one clever person has found a way to communicate to billions of cells in the body by using Nannotechnology on the merridians.”

If this is true, why don’t they publish it in the mainstream, peer-reviewed scientific literature and apply for the Nobel Prize? This would be a paradigm changing discovery. Notably, there is still no physiological evidence for the existence for meridians.

Maggie added these pithy words on Nov 24 09 at 21:16

I have to make one more comment here.

TO those that have only an opinion it is not seen as a responsible way of making your opinion public without any evidence either way.
For those that are Pro Lifewave i suggest you spend your time undergoing a controlled experiment to validate the efficacy of the product and to eliminate the Placebo effect as the underlying cause of your well being.

To those that are pure skeptics it would also be worth putting your money where your mouth is and undergoing the same process as your adversaries.
In the assumption that the product doesn’t work purely based on the fact that the original person ( Moron )who invented these things does not publish his CV is ridiculous. A persons anonymity is no grounds for disqualifying any product and the resulting vilification of said person.

Acupuncture is well regarded treatment regime that is covered by most of the medical insurance companies and most GPs will tell you that it works but they don,t know why. This statement in itself leads the casual observer to the fact that there are far more things going on in the body that the Pure chemical / cellular processes than what is understood by medicine as a whole.

IF these patches stimulate the acupuncture points in a chemical way rather than puncturing the skin with needles then great but if they don’t then what the smeg is going on.

Like all systems external influences often play a role in the way it responds to certain stimuli and the human body is by far the best reference we have to that in the known universe.

Quackery is alive and well but in some cases the fore-mentioned quackery may have some basis in truth however we fail to see the reasoning behind these claims and then cast these people into hell for their comments due to our beliefs. The general uneducated and opinionated population is usually the ones that starts this process underway and then questions are raised in the academic community who have deep routed beliefs and egos the size of houses and then the whole thing is discredited. Galileo was a fantastic example of the truth being a threat to the structure of belief and the powerhouses of that belief, not to say that this is the case here and that this moron is by any means in Galileo’s league.
So we must open our minds and ask the questions and undertake the experiments to gather worthwhile real and unbiased data to accurately determine the efficacy of this series of products and not just by the scientific community. in many cases they come into this with prejudged views as it may effect the results of their data and beliefs.

So stop your opinions on both sides and do the experiments in a proper and controlled fashion without bias or tampering of the process or results to suit your beliefs or pre-judged ideals.

I in no way endorse or condone the business practices of this company or directors, In fact it is just a rip off but that is not the question here. The real question is to they actually work? and if so why?

My GP, yes a real doctor uses these things and swears by them but i like others need to acquire more data before i determine if they are worth the time or money.

Always remember this: it is not how many questions you ask it is if you as the right question or not!

Hmmmmm added these pithy words on Dec 06 09 at 14:07

@Hmmmm, the onus of proof is on those who claim they work and sell them for AUD89.95 not those who are sceptical. I have examined the evidence as available and see no evidence for them working. They also defy the laws of all science currently known to us. As Carl Sagan said, “Extraordinary claims require extraordinary evidence”.

If David Schultz has indeed discovered some new type of science then he will be in the running for a Nobel Prize, so why wouldn’t he want to publish this in a peer reviewed journal and indeed, make a packet more money?

Also you say that your GP uses them and swears by them – we know that the placebo effect is strong and complex, and even GPs can be swayed by it. After all we are all human and can be tricked.

Maggie added these pithy words on Dec 07 09 at 20:18

I had a doctor try to sell me magnets for my shoes that would make me run better and be stronger instantly. I didn’t even need to have them in my shoes. We did a demonstration where I held a magnet in my hand and pushed down on his arm, then we did it without. Let me just say his acting was embarrassingly bad. Even a medical degree isn’t a guarantee that some one can think critically.

Sean the Blogonaut added these pithy words on Dec 08 09 at 09:03

“My mother and sister used Y-age and they are really happy with effect they achieved . I not sure that this work 100% with all Lifewave products , but Y-Age and SP6 really work . If it will be placebo you never have such obvious results. Your skin treamendously improoving. Placebo not improove your skin.”

A very understandable comment, but shows that you have no real understanding of the placebo effect.

It IS possible to improve skin condition, eliminate pain, and a whole slew of problems using placebos.

This is not just my opinion, it’s verifiable scientific FACT.

EDHUK added these pithy words on Feb 02 10 at 12:27

Well now, perhaps there will be a Nobel Prize in the future! And its not David Schultz! I have personally met this man and studied his progress and YES he has founded a new technology for well being. I think he is a very gifted soul – lot of people are jealous of that fact! Time will teach the damming and negative people that they should get out of their subconscious minds, be open minded and learn what Nanotechnology,energy and light is all about and how the patches work. That will take you some time, especially if you are not worldly in you thinking.

Kris added these pithy words on Mar 08 10 at 13:44

Hmmmmm: you wrote –
‘IF these patches stimulate the acupuncture points in a chemical way rather than puncturing the skin with needles then great but if they don’t then what the smeg is going on’
A statement of ignorance I’m afraid. You dont even know how the patches work, do you. There’s NO chemicals involved! You are one who could really do with some education on the topic, and then you may be entitled to rave on like you have.
You also wrote: “I in no way endorse or condone the business practices of this company or directors, In fact it is just a rip off but that is not the question here. The real question is to they actually work? and if so why?”
Who cares if you dont endorse or condone the patches – you dont even know how they work because you have never studied them and definetly NEVER USED THEM, otherwise you wouldnt be writing this rubbish.

Kris added these pithy words on Mar 08 10 at 13:54

Maggie: you wrote – “Notably, there is still no physiological evidence for the existence for meridians.”
You are soooo unevolved. I bet you dont have a spiritual bone in your body. You would be one of those people who cant get their head around anything other than what they can ‘see’ and understand at this point in life.

Kris added these pithy words on Mar 08 10 at 13:59

Maggie you wrote “we know that the placebo effect is strong and complex, and even GPs can be swayed by it. After all we are all human and can be tricked”
You are afraid of everything! Fear is blocked Kidney meridians – try some patches on that for a few months! Once that meridian is unblocked you will feel sooo much better!

Kris added these pithy words on Mar 08 10 at 14:01

@Kris, so you have evidence for the existence of meridians? I would love to see it. I only accept the peer reviewed published in reputable scientific journals kind, please.

Just out of interest, are you a Lifewave distributor or just a fan?

Maggie added these pithy words on Mar 08 10 at 14:19

I think Chris is a Poe.

Sean the Blogonaut added these pithy words on Mar 08 10 at 15:19

I am not! Perhaps Kris is though.

Chris added these pithy words on Mar 08 10 at 16:47

Tee hee

Sean the Blogonaut added these pithy words on Mar 08 10 at 18:16

What happened to Kris? Gone to troll somewhere else? Kris, you know I have another LIfewave blog. How long will it talk you to find it?

Maggie added these pithy words on Mar 09 10 at 07:02

Maybe he was busy at Wagin Woolorama where Lifewave was being spruiked along with a host of other acuppressure-related healing technologies last weekend.
.
Why do you always have to be “spiritual” for pretend medicine to have any effect? That seems to make it somewhat less useful than real medicine.

AndyD added these pithy words on Mar 11 10 at 17:27

You should ask the athletes and Olympic athletes who had used them, how they feel about these patches,lol.
the Olympic commitee checked them out, agreed to allow them to be used since nothing enters the body.
Tell that to mr Coleman (6 times mr Universe), or to the boxer Paquiao from Philipines,lol.

patrick added these pithy words on Apr 02 10 at 09:45

patrick, the plural of anecdote is not data. All you would get from asking athletes are a bunch of anecdotes.

Chris added these pithy words on Apr 02 10 at 13:22

I did not, i repeat i did not think these patches worked, i have used them and placed correctly they DO. I have used the pain relief ones and i am converted. I don’t know about advertising I do know that these can help so many people and it would fantastic if the medical profession looked at alternatives like this. I say go try then write on here.

Robyn Williams added these pithy words on Sep 26 10 at 21:00

@Robyn Williams: have you considered controlling for placebo? If you have not done that you dont really know that the patches helped at all. Medical professionals do look into ‘alternatives’ like this, and when they are found to work they call them medicine.
.

Anyway, I am quite skeptical of the claims made by lifewave. My partner suffers from MS and was offered a photocopied A4 flyer titled “Fast Pain relief live demonstration” at a local shop in Mullumbimby NSW. The demonstration is on Thursday 28th Oct @7pm at the Byron Community Centre. (Tickets $10 – wtf!)
.

The flyer does not mention life wave but the lady at the chocolate shop who gave me the flyer mentioned the website. She seemed to genuinely want to help.
.
It saddens me when the credulity of people can help scams in fleecing the vulnerable and desperate.
:(

Matthew Hodson added these pithy words on Oct 26 10 at 15:21

The Lifewave product does have consistent clinical studies proving the effectiveness of the patches and these are performed by recognised institutions world wide. Visit any regular Lifewave site and click on Products/Research. (Are the sceptics saying all these organisations and the professionals that attend are all a scam as well?)
.

As for placebo effect how come the infra red imaging can change to so much the better after wearing the patches and on animals also! Does the animal know the pain is supposed to go away and can change the imaging just by thinking about it?
.

The biggest problem with the product is that it works so well that people feel it is impossible to do that, so something else must be going on? For those technical boffins busy knocking something they know nothing of, learn here.
.
“The Life Wave patches do not spontaneously emit energies; rather they absorb frequencies emanating from your body and then selectively return some of them. When you place a patch on or near your body, frequencies leaving your body cause the molecules within the patch to self-assemble in to a crystal structure. The crystal structure serves as an antenna, capturing frequencies leaving your body (kind of like a FM receiver), and then, depending on the function of the patch, it selectively emanates frequencies into the Meridian communication system, as a function of where on the system the patch is placed. Energy flow within the Meridian system is increased, directing your body to carry out actions that it currently is not carrying out, or not carrying out efficiently. The Life Wave patch is like a program that we insert into your computer to make certain programs run more efficiently.”
.
And if you cannot believe this then how does an ECG work? Yes, there are problems where the product does not appear to work (Sometimes) and this can often be solved by drinking more water or in the case of excessive toxins in the body work on clearing this up first.
.
The cruel part is that there are people suffering and there is a product that may provide relief if we can get past the ignorance of sceptics. The product is network marketed to get it to the world at the best price and with best method of communication through membership. It could be mass stored, advertised and sold through normal distribution channels but at what cost? Anyway, in the meantime I will just continue promoting this great product and continue watching people obtain life changing relief in so many ways.

Bob Harding added these pithy words on Nov 01 10 at 17:15

To Matthew Hodson, I am sorry you missed that meeting it could have been a great learning experience for you and unkowingly may have been something your partner could have gained much from? Yes, sometimes people have to charge, sorry, but in network marketing everything we do is at our own expense and if we have to hire a hall, function room, whatever, someone has to pay for it. But there is a chance the cost for an individaul is far outweighed by the experience of attending.

Bob Harding added these pithy words on Nov 01 10 at 17:24

No Bob, the cruel part is that you are selling a placebo to people who might need science based medicine (that is medicine that has been proven to work) or people who have illnesses for which there is no cure – such as autism. The least this does is empty people’s wallets, gives false hope, and at worst it can cause harm if people stop using their evidence based treatment.
.
As for this?
.

“When you place a patch on or near your body, frequencies leaving your body cause the molecules within the patch to self-assemble in to a crystal structure. The crystal structure serves as an antenna, capturing frequencies leaving your body (kind of like a FM receiver), and then, depending on the function of the patch, it selectively emanates frequencies into the Meridian communication system, as a function of where on the system the patch is placed. Energy flow within the Meridian system is increased, directing your body to carry out actions that it currently is not carrying out, or not carrying out efficiently. ”
.

Well that’s gibberish. There is no such thing as “meridians” and the rest is just science words peppered in a lot of text to make it look “sciencey”.
.

Also, isn’t network marketing a new way of saying “pyramid marketing”?

Maggie added these pithy words on Nov 01 10 at 17:26

Goodness, I have no answer for all that. I thought there were intelligent people in here. Sorry, I did not realize that anyone could be so negative. I bless the day I was introduced to this product and if it happens to be a placebo that gets someone out of a bed/chair, without the 17 years of living with extreme pain (Something all the doctors and specialists treatment could not do) then I am all for the Lifewave product. I just hope you never need it one day. Good luck

Bob Harding added these pithy words on Nov 01 10 at 22:04

@Bob, well of course you are “all for the Lifewave product” – you sell the stuff for near 90 bucks a pop. Not bad for a bit of gauze with nothing in it (it’s also homeopathic).
.

I won’t need it one day, because I only use medicine for which there is evidence that it works. Not magic patches with made up “science”.

Maggie added these pithy words on Nov 01 10 at 22:10

@Bob, if it’s a placebo then it should be sold as a placebo, not
.

“When you place a patch on or near your body, frequencies leaving your body cause the molecules within the patch to self-assemble in to a crystal structure. The crystal structure serves as an antenna, capturing frequencies leaving your body (kind of like a FM receiver), and then, depending on the function of the patch, it selectively emanates frequencies into the Meridian communication system, as a function of where on the system the patch is placed. Energy flow within the Meridian system is increased, directing your body to carry out actions that it currently is not carrying out, or not carrying out efficiently. ”
.

That’s just dishonest.

Maggie added these pithy words on Nov 01 10 at 22:17

Maggie, many years ago I was told not to argue with a fool, they will always beat you down with their wisdom! I am sorry. I forgot that for a moment. I will stick with the thousands of Doctors, Specialists and individuals I communicate with on a daily basis with this product and all have great success in using the product. However you obviously “know” more than all the trained doctors and specialists in the world so I “Bow down” to your “wisdom”? I do not need to say anymore on this and anything you add will, unfortunately for you, just impress what I am saying.

Bob Harding added these pithy words on Nov 02 10 at 08:39

@Bob, just provide some peer reviewed, published and soundly conducted studies for your claims.

Maggie added these pithy words on Nov 02 10 at 09:32

Dear Maggie, I am very sorry to raise this again but I have already directed you to to these studies and have you not read them? Or do you just feel that all these doctors, specialists and institutions must be “Scammers” as well?. I respect your supposed position that as a cell biologist you have concerns on products that “Appear” suspicious. Don’t we all! But PLEASE, direct your efforts toward products that may create problems and don’t be the problem with products that may well be safe and effective. I am really sorry, but I have better things to do than waste time following your mis directed efforts. Over and OUT!

Bob Harding added these pithy words on Nov 02 10 at 11:12

@Bob, I have no problems with the safety of Lifewave – as it does nothing, neither does it directly harm. Where it does do harm, like many products in a similar vein, is leading people to believe it will help them with an illness when in fact, as you have stated, it is placebo. Giving people false hope may not seem like a problem to you, but when someone is spending their life savings on false hope then this is cause for concern. Many illnesses are self-correcting – that is they will get better by themselves – thus placebos can appear to help them. For example, if I took a magic pill for a cold, then my cold started to get better a few days later, I would not be blamed for thinking the pill had something to do with it. We know the placebo effect works for pain – there is evidence for example that acupuncture can assist in mild back pain and some headaches. But you will not see Lifewave reverse autism or cure terminal illnesses.

David Schmidt is all over the internet on scam websites. See for example http://worldwidescam.blogspot.com/2008/05/lifewave-patent-rejected.html. People are free to make their own choices but should be aware that this product is nothing more than placebo before they hand over their cash.

Maggie added these pithy words on Nov 02 10 at 11:31

Goodness, check the date of the “Scam. This was presented by misinformed scammers during year 2005 and the date shown indicates year 2008, 5th month – or is this another ploy to discredit the product? You seem to have a problem with “Placebo” because the patches induce nothing into the body? Your ancestors must have been rolling around holding their sides laughing when Aeroplanes were first being built – they weren’t supposed to fly?
I am not knocking your scepticsm, to be honest I did not believe in the product until I found out more. The people shown on YouTube Lifewave are real people having real results. Should we close down these postings, or could you posibly to do some actual research on the product yourself first?

Bob Harding added these pithy words on Nov 02 10 at 12:24

For everyones information Lifewave do NOT claim the product toward Prevention, Cure or Treatment of any disease in man or animal and NEVER have!. Any positive results experienced by individuals are just that and are not presented as clinical evidence unless already proven to be so through proper procedures for clinical studies.

Bob Harding added these pithy words on Nov 02 10 at 12:36

these are amazing products,and i say it from my personal experiance

rami added these pithy words on Nov 10 10 at 09:27

@Rami, do you spam every blog on Lifewave with your bad spelling and grammar? Nice try.

Maggie added these pithy words on Nov 10 10 at 09:38

I love reading these comments……so if it doesn’t work then it’s pseudo science and quackery, and if it does work then it’s obviously placebo, sounds to me a bit like the old witch trials (if you float you’re a witch and you’re hung, if you drown your not). I remember a few years ago watching an expose on television news explaining how something absurd like 30% of the pharmaceutical industries drugs are placebo, and to get the drugs passed for distribution they only needed a success rate treating illness of something like 5% (don’t quote me on these figures as it was a few years ago I saw this). I’m not pro or con lifewave because I’ve never used them but I don’t see anything on their website that’s too outlandish, this is an opinion formed with a mind fairly well educated in the philosophy behind traditional and alternative medicine. What does make me chuckle though is people on here saying ‘I use them, yes they work, they’re great’ and then others reply with ‘No, no, you’re obviously wrong, you must have tricked yourself in to thinking they work because with the information I have I don’t believe they can work so you’re direct experience of them working must be wrong’. You’re trying to be the scientific rational side of the argument and yet you don’t see how cuckoo crazy you come across with this type of thinking.

Sane Man added these pithy words on Nov 21 10 at 09:59

Are you insane?

Chris added these pithy words on Nov 22 10 at 05:11

Well insane people don’t realize they are insane or else they wouldn’t be insane. The mind is very good at doing its job, it will follow what ever it has been taught to believe, regardless of the legitimacy or truth behind the belief, and if it believes something to be true it will then edit its surrounding reality to support this belief through perception. So when because of their understanding a person believes that it is impossible for lifewave patches to work, they will only see the evidence to support this belief, discounting people’s personal accounts, or a 5000 year system of medicine, or whatever conflicts with their understanding. And of course vice versa, so the person who does believe they work will completely discount the lack of empirical support or rigorous double blind testing. Then, hilariously, they argue with each other, each person completely convinced that they are correct, never realizing that they create and edit their reality with their beliefs, only seeing what the mind is conditioned to see. So what’s the problem then? The mind is conditioned to experience reality through its unconscious beliefs, which means most people care more about being correct than they do about the truth.

inSane Man added these pithy words on Nov 23 10 at 00:38

Does your hair often get mussed up by jokes flying over your head?

Chris added these pithy words on Nov 23 10 at 01:37

No because my hair was drawn on in blue biro.

inSane Man added these pithy words on Nov 23 10 at 06:35

In response to Bob Hardings claim that this product is backed by research; I have read through the (limited) articles linked to the lifewave website and they are not worth the paper they are written on. There is no control groups in any of the studies and there is no placebo groupings in any of the studies. Even with my own limited knowledge of statistics and research methods tis makes the studies worthless when applying the products across a population.
Not sure who mentioned it earlier but if the lifewave products are as good as everybody makes out (for the record i have tried and they did not work on me) why not allow a REPUTABLE university or research facility to test the validity of the products.

Luke added these pithy words on Dec 23 10 at 07:35

Maggie, what are you thinking? These are not placebos (!), how rediculous!! You seem to have the whole scientist mentality, in that you think you are one & therefore you are incapable of seeing the forest for the trees, so to speak. So, you need proof in some pulished journal…then it will be ok? Then they will “work”? Who are YOU, like your opinon is the only one worth listening to. You approach your “arguement” like a stubborn child who resorts to trying to bully or ridicule the opposing person. You have OBVIOUSLY not done any personal research with a hologram so therefore you say its ONLY “medicine” if it cures a previously uncurable disease or ailment, correct? COPD seems like it qualifies then, would you say? How about ADD or ADHD or any of the other letters that all kids are? How about a car accident victim that has spent 2 years/multiple doctors/multiple meds and has been in agony the whole time? I have seen them do that & more…in person. Tell me how you, on your reliance of “modern” medicine, thinks that side effects are “OK”, even when many of them are worse than the ailment? I LOVE that you said there are no such things as meridians!! You are OBVIOUSLY not much of a scientific mind now are you?!! YOU, Maggie, are the ONE scientific knowledgebase repository, aren’t you! YOU figured it all out now, didn’t you? I bet you think a double-blind test, the most stringent one available, is WRONG when it proves you wrong, don’t you? Well, get ready…there has been one just recently that shows there is a definitive positive result that is measurable & recordable against placebo. As for your rantings, please explain why you feel the need to spew baseless negative? The chips work, proven, period. Meridians exsist, proven scientifically, period. Accupunture WORKS, proven over THOUSANDS of years, period. Maybe you do not “believe” we are electrical either? Maybe you do not “believe” a hologram cannot be a data storage medium? Or even that, as electrical energy beings, that our electrical field could not possibly be the power source for a data medium to run a program embedded in the hologram that has done things that “modern” medicines have been able to do yet! Do yourself a favor, educate yourself if you are going to speak, if you don’t, the EXPECT to be questioned & proven stupid, period.
http://www.cieaura.com will show you how this is possible. Oh BTW, there are “real” doctors quitting pharmacals & using these as MEDICINE!
I just really find you offensive by your tone & attitude, you ARE a spoiled little bratty kid with a title & no brains outside an office, if you even have a title or an office. I will check out your other bashing blog, it is interesting to me how some people MUST have negativity in their life to feel like they are making a difference somehow, pulling others down.

John added these pithy words on Dec 26 10 at 14:35

Just wondering if I line up all the CAPITILSED words if they spell out some secret code that will reveal the secrets of the Freemasons?

Sean the Blogonaut added these pithy words on Dec 26 10 at 16:46

Hi John, nice of you to drop by. I’ve have studied the “science” behind Lifewave and there is none. Perhaps if you wish to engage in a discussion about the evidence for and against Lifewave you might like to drop the abusive language.
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[The chips work, proven, period.] Evidence please
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[Meridians exsist, proven scientifically, period.] Evidence please
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[Accupunture WORKS, proven over THOUSANDS of years, period.] Evidence please. I’ve just written a review on acupuncture for peer review publication and there is some evidence it works better than placebo for lower back pain and mild headache but nothing more. I take it you have read all the peer reviewed literature which is why you know it works?
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[Do yourself a favor, educate yourself if you are going to speak, if you don’t, the EXPECT to be questioned & proven stupid, period.]
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But you haven’t proven me to be stupid. All you’ve done is abuse me and provide no evidence for your claims. Kinda makes you look a bit silly doesn’t it?

Maggie added these pithy words on Dec 26 10 at 21:51

Disclaimer: I have tried Lifewave – it did nothing for me.
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The scientific method is an empirical once. The significance of any statistical test is to provide a measure of the reliability of the stated outcome within a particular population or sample. Let’s assume for a moment that the placebo effect of lifewave products is idiopathic. Let’s assume that those people that have experienced a positive effect when using these patches. It is intimated that thousands of people have experienced such a positive effect. Why not provide some measure of the reliability of such effects of this population? It would be like asking, “1000 atheletes have used this and it works, why does it work on them and what are the particular characteristics of this group that make the particular lifewave patch product work for them?” Why hasn’t this sort of data been provided? Providing anything short of this sort of “evidence” would provide some semblance reliable, empirically derived, data. Why not do some baseline research on the “populations” on which this treatment has had a positive effect? It seems illogical to provide anecdotal l evidence, mentioning a case here or there, when you could gather real data from the “thousands” who claim a benefit from the patches? Is this too hard to do.

Dave of Sydney added these pithy words on Jan 06 11 at 09:58

I recently tried Lifewave and seemed to have good results, although I was highly skeptical after reading websites like these (once the seed of doubt has been planted it’s hard to remove). I know there was no chance of placebo because when the patches arrived and I looked at them I was just like “oh man, I have been tucked up and put to bed like a chump, they’re just plasters and plastic beads”. The patches I ordered were anti-oxidant increasers.

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So over the last few months, probably about three quarters of the people I work with (I work with about 120 people, also the public) have been getting ill with this horrible flu like bug that’s been going around this winter (I live in England, it’s even been reported in the media that winter flu and gastro-enteritis have reached epidemic levels). Really horrible chesty coughs, stomach bugs and all the works, some people seem to have had it for weeks, and being a smoker, a drinker, (especially over Christmas and new years) and someone who has to get up early (4.00am some days) and goes to bed late, I usually end up catching all the colds and whatever that go around each year.
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So a few weeks ago I was wondering why I seem to be one of the few who wasn’t getting sick, then I remembered I’d been wearing the patches and thought “well if they are legitimate then I shouldn’t be getting sick”. I know this is purely anecdotal and won’t change anyone’s opinion but I just wanted to say that I’ve had positive results using them after pretty much believing they were going to be useless.
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I also completely agree that proper testing should be conducted, if it works why wouldn’t/shouldn’t results be scrutinized. I also want to add that my mother practices acupuncture part time, so I quizzed her about using a bead to stimulate an acupuncture point as I was familiar with techniques which involve tapping on points with your fingers (EFT). She said it’s perfectly viable and that occasionally she’ll get a client who doesn’t like needles so she’ll do a treatment on them just using pressure. So taping a bead to stimulate acupuncture points on my body is something I will be experimenting with in the future as I am not willing to pay the frankly extortionate prices lifewave are asking.
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Finally to the person who asks for evidence of acupuncture working because they don’t think it does, in England even the government run NHS (National Health Service) offer acupuncture as a legitimate treatment option, saying you don’t believe in it makes you sound like a complete thicko (no offence), and it casts everything else you’ve said in to doubt.
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I mean you seriously don’t believe it works despite millions of people over thousands of years using it!!?? Come on, pull your head out of your arse and take a look around for a minute. What do you think mankind was doing before ‘peer reviewed publications’? You think that past cultures experimenting with treatments would turn their noses up at something because not enough people from the village believed it was theoretically possible? Of course they didn’t they used things that had positive results and if enough people experienced positive results they treatment remained, if not it would be discarded, no clipboards and double blind studies, just pure anecdotal evidence.
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The fact that acupuncture has been used effectively for thousands of years across hundreds of generations by millions of people should prove to even the most self righteous doubters that its validity is self evident.

Solomon added these pithy words on Jan 16 11 at 04:39

Hi Solomon, welcome to my blog. I would be the “thicko” with my “head up my arse” which you refer to in your post.
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If you will permit me to pull my head out for a moment I would like to address some of your comments.
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Firstly, you are smart to be skeptical of Lifewave. I have written another more detailed post here if you are interested. The pictures have dropped out since I brought this over from another blog but the text is fine. I have done a fair bit of research on this product and I can confidently report there is no science to it. Sure they use big sciencey words like nanotechnology and glutathione (I think this is the one you are referring to) but that is a far as the science goes. You might have also noticed that the patches are homeopathic. If you don’t know what homeopathy is then I recommend you take a look at Wikipedia.
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To the illness in your colleagues that you didn’t contract. Of course it is natural to assume that if you don’t get sick then it must be they patch, but why couldn’t it be as simple as you just didn’t catch it? Your immune system fought it off? Not everyone will contract a flu, just as not everyone gets food poisoning from the same bad food. Your immune system (despite your late nights etc) might just have beat it this time.

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You also ask why doesn’t acupuncture work if the NHS supports it. Just because they pay for it, doesn’t mean it works. Another example of this is homoepathy, which their own investigation proved not to work. The Evidence Check of 2010 from the Science and Technology Committee report concluded that 1) UK National Health Service should cease funding homeopathy 2) No further clinical trials of homeopathy. 3) Evidence shows homeopathy doesn’t work 4) Explanations for why homeopathy works are “scientifically implausible” 5) Committee views homeopathy as placebo. Despite this the NHS continues to pay for homeopathy. So just because the NHS supports it doesn’t mean it works.
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I mean you seriously don’t believe it works despite millions of people over thousands of years using it!!??

Millions of people used to think that the sun went around the earth and that the earth was flat. But guess what? We discovered science as a tool to quantifying if something works and this meant we no longer had to believe because we had evidence.
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Millions of people are also using Power Balance as well but it doesn’t work – even the company admitted that.

You think that past cultures experimenting with treatments would turn their noses up at something because not enough people from the village believed it was theoretically possible?

No they wouldn’t but they didn’t have the scientific method then to calculate if it worked or not.
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The plural of anecdotes does not equal evidence but it can lead to it. If you tell me that acupuncture worked for you for X then I might do a study with lots more people and if I get a positive result – when I have eliminated a placebo effect – I can confidently say acupuncture works for X. This has been done for acupuncture for many conditions and except for some mild lower back pain and headache there is no evidence that it works better than placebo.
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Righto, back to shoving my head up my arse.

Maggie added these pithy words on Jan 17 11 at 21:24

Hey Maggie, just to clarify I only used the terms thicko and told you to get your head out of your arse as buzz words to rile you up because you seem a bit stubborn. In reality I respect your opinions as your own and realize they have no bearing on my understanding, so don’t take that personally (I’m sure you didn’t anyway). I was hoping to get blasted with scientific fact from you actually but some of your arguments seem a bit flakey. Of course I know what homeopathy is, but telling me to research it through wikipedia!!??
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I’ll just assume that was a tongue in cheek joke (I hope it was), in England wikipedia has become a slang word synonymous with ‘flakey information’ (being a website anyone can just edit freely) and is a bit of a running joke. Anyway obviously I know in regards to my lack of work illness, there are a million different contributing variables, all I’m saying is, I know my life, I know my body, there’s a possibility the patches had an effect.
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Also, I didn’t say “why doesn’t acupuncture work if the NHS supports it”, I said “in England even the government run NHS (National Health Service) offer acupuncture as a legitimate treatment option”, meaning that its use is so widespread that a country half way round the world from its origin, with a completely different philosophy on medicine, still have its government offering the treatment. In response you start talking about homeopathy?? Homeopathy has nothing to do with acupuncture. Saying because the NHS offer homeopathy which they prove doesn’t work implies acupuncture doesn’t work is about the least scientific thinking I’ve ever read, you could use that argument against everything the NHS do.
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Millions of people believing the earth was flat or the sun was traveling around the earth have absolutely no bearing on what we’re talking about, these are optical illusions of visual perception. Using acupuncture is a direct experience to a person’s physiology, with fully experienced cause and effect results. In this context can you think of any medical treatment that doesn’t work and has as much widespread use today as it did 5000 years ago? Fair play if you can, perhaps there is but I can’t think of any. I sometimes wonder if people like yourself studying acupuncture even understand it at all? Just like any treatment it’s not a guaranteed panacea due to variables of the situation, and just like all medical treatments, there is a hierarchy in which its effectiveness is going to be dictated by. If you have a muscle strain then acupuncture can reduce swelling and heal the wound more rapidly, but if you have muscle inflammation due to a bone fragment coming away from the bone and sticking in to your muscle, aggravating it, then obviously acupuncture may help the symptoms but it will be impossible for it to cure the problem. This does not mean it doesn’t work.
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One other thing if you can hear me with your head up there (joke!), this is something I’ve always found perplexing. It’s widely recognized that the placebo effect can cause something to work when obviously it’s actually the persons belief that heals (pretty incredible in itself), but never is it mentioned that a persons belief that something won’t work will stop a valid treatment from working (hypochondria). It seems that the scientific community love to use the placebo effect to disprove that something works, but never acknowledges it when results go the other way. I hope this letter finds you well, love you babe xxxxxx

solomon added these pithy words on Jan 19 11 at 06:41

Hey Solomon,
Sorry it took me a while to get back to you – head up arse etc. Glad to see you know what homeopathy is. Me directing you to Wiki for the homeopathy page was not a joke. Actually the homeopathy Wiki is quite a good introduction for people unfamiliar with this stuff, so I wouldn’t be so hard on it. I would have suggested you read the Science and Technology Committee report but it is long, boring and requires commitment. In any case, it’s not necessary since you already know that homeopathy is bunk. Good to see we are on the same page in that respect.
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So with respect to your patches, you do know they are homeopathic right? So therefore there is nothing in them? So can you explain then, how they can stimulate acupuncture points (I’ll assume they exist for the sake of argument) when the patches are essentially a piece of gauze with a sticky bit around the edges? There is no active ingredient in them, it says so on the package.
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I took a picture of my glutathione ones so you don’t think I’m making it up. See here and here. Click on the images to embiggen.
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Maggie added these pithy words on Jan 22 11 at 19:23

BTW, do you have evidence that acupuncture is “5000 years old”? Apparently it might be as young as 300 years old. See http://www.sciencebasedmedicine.org/?p=252

Maggie added these pithy words on Jan 22 11 at 19:37

My WIFE had full on flu for over a week and I didn’t get as much as a sniffle. I’m not exactly a shining example of exemplary health (too much fat and sugar and not enough exercise) so I wonder what warded off my illness? I don’t own a Lifewave patch. Hmmm? Maybe Solomon’s patch was so strong that some of its amazing power wafted my way? I can’t think of any other option since Solomon makes it clear that no one could possibly avoid the flu without Lifewave, and he’s skeptical and everything.

AndyD added these pithy words on Jan 24 11 at 21:13

“obviously I know in regards to my lack of work illness, there are a million different contributing variables, all I’m saying is, I know my life, I know my body, there’s a possibility the patches had an effect” – Solomon

“I can’t think of any other option since Solomon makes it clear that no one could possibly avoid the flu without Lifewave, and he’s skeptical and everything” – AndyD

Are you making a joke andy? or are you just thick as sh*t? Maybe if you don’t understand words like ‘contributing variables’ and ‘possibility’ you could ask Maggie to explain them for you, she’ll even post pictures so you know she’s not making it up.

Maggie, I’m a bit confused, why are you talking about homeopathy? I can’t find anything on the lifewave website about homeopathy. We just had a conversation about acupuncture because the lifewave patches include a small bead which you place under the plaster which exerts pressure on the skin, this is a recognized acupuncture technique. Not only have you not registered a huge chunk of our conversation, you don’t even know how the manufacturers claim their product works. I like your pictures, you held up the packet, it even says on the outside of the packet “place a plastic bead (included) in the centre of the adhesive side of the patch”…….so, I guess that’s how they’re claiming to stimulate the acupuncture point yeah? Do you follow now? We did discuss this, acupuncture through stimulation of pressure points. Why are you wasting your time writing a blog discrediting a product when you don’t even understand how the manufacturer is claiming it works?
“Nothing enters the body. LifeWave Energy Enhancer is NOT a transdermal patch. The patches are designed to apply a mild and temporary pressure to acupuncture points that are known to improve the flow of energy through the body. No magnets or needles are used.” – Taken from the lifewave website.
You then pasted a link with the statement that acupuncture could be as young as 300 years old, now I’ll admit that saying 5000 years is just a generalization, but what the article you pasted actually says is – “acupuncture was invented by a Frenchman in 1957”. There is no arguing with ignorance of that magnitude, and frankly, who would want to even bother trying to anyway. I did like the bit in the article were the author implies that it was Chairman Mao who made acupuncture mainstream, but even he didn’t use it because he didn’t believe it worked. An authoritarian Marxist who also didn’t believe that 60 million of his own people deserved to eat, but yeah if he doesn’t believe then I’m convinced. But in all seriousness as a student of psychology articles like this are bread and butter to me. At the start of the article the author makes the statement “Almost everything you’ve heard about acupuncture is wrong”. If that doesn’t immediately raise a red flag in your mind then you shouldn’t be reading it. The author has no idea what the reader has heard about acupuncture, does or doesn’t know about acupuncture, or does or doesn’t believe. It is a catch all statement used to remove information ready to be replaced with a new belief system, this kind of language is more akin to cult mind control than scientific analysis, you are told a blanket statement about how you are wrong about everything and then told the “correct” way to think. The rest of the article is a mixture of fact and opinion woven together to produce an argument against acupuncture. But most staggering of all, is when the author, without any sense of irony or a double standard, discredits all positive studies of acupuncture due to biases towards positive result, when she is doing exactly the same thing towards negative results. I had to laugh at this, how could such an obvious conflict exist in the same piece of writing? Maybe she could have gotten away with it if she was being completely objective and weighing up pro’s and con’s, but considering she started her article with the statement “It’s time the acupuncture myth was punctured”, she unfortunately revealed her own bias for too easily. I don’t know anything about the author but I get the impression she’s a ‘hanger on’ rather than a member of the scientific community.
Anyway I think I’ve said enough and won’t bother writing on this blog again, I’m sure you’re sick of my opinions, and as we can see by reading comments like the one from AndyD, this is a place for anti intellectuals, (that means stupid motherf*ckers in layman’s terms in case you wondered andy). The funny thing is I’m not even pro lifewave, I used them, I believe they had positive results but there’s no way of knowing, I think they’re a rip off and don’t see anything that can’t be recreated by people for a fraction of the cost. But when I see people trying to knock something that they don’t even understand, and they are talking out of their arse, it’s pretty clear that what they’re saying has more to do with their own beliefs than anything based on fact. I don’t think some people understand that when you look for the pro’s and con’s of a subject, and the argument against it is about as water tight as a sieve, it will encourage people to lean towards the other side. Especially when you start up with that peer review mantra, you sound like creationists with that shit, except instead of “If it’s not in the Bible, it doesn’t exist” it’s “If it’s not peer reviewed, it doesn’t exist”.
Take care Maggie xxxxxx

solomon added these pithy words on Feb 10 11 at 08:19

LO MEJOR:
Probarlo en vosotros mismos antes de opinar,ni estudios ni nada de nada, solo probadlo, es el mejor modo de opinar del tema, estaros tranquilos, lifewave devuelve el 100% del importe si por cualquier motivo no queda satisfecho, así que no pierden nada, pruébenlo antes de hablar, es muy bonito descalificar algo sin haberlo comprobado, háganlo y después hablen, yo tenia dolor, me puse el parche y ya no lo tenía no creía en ellos por lo que nada de placebo, como yo todos los que he tenido noticias de que los han probado, escépticos 100% muchos de ellos(elimina el efecto placebo cierto?) y se les fue el dolor, funcionan y eso es lo único que importa, pueden ayudar a mucha gente, porqué algunos no quieren aceptarlo? No es nada espiritual ni tiene que ver con la fé es ciencia aplicada al cuerpo, la NASA también hizo pruebas exitosas con ellos, los mejores científicos del mundo se están equivocando ?No lo creo, además, lo que de veras me importa es que tenia dolor y ya no lo tengo y es gracias a lifewave, punto y final
Saludos, no sean cerrados, si tienen problemas pruébenlo, nada que perder muchísimo que ganar

Jose Fernandez added these pithy words on Apr 26 11 at 02:08

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